About
We think you should see what happened
Execution transparency is not a feature we added. It is the reason the platform exists.
History
How we got here
Fifteen years, and the same argument running through all of them.
- 2010
Founded
Limassol, with one product and a seed round, on the premise that execution should be inspectable.
- 2011
First broker goes live
The transparency terms were in the contract from the first deal onward.
- 2018
Manual and automated merge
One application for discretionary and algorithmic trading, rather than two that disagree.
- 2023
Python, and a marketplace
A second automation language, and somewhere for authors to sell what they build.
- 2025
Liquidity aggregation
Routing across venues, with the same receipt for every fill.
Who builds it
The people accountable for it
Dana Whitfield
Chief executiveTwenty years in market infrastructure, most of it spent arguing that execution quality is measurable and should therefore be measured.
Ilya Ross
Head of platformBuilt the routing layer the transparency claims rest on, and the receipt format that makes them checkable.
Reading
What we have written about it
Questions?
We answer email from real people.