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About

We think you should see what happened

Execution transparency is not a feature we added. It is the reason the platform exists.

2010FoundedLimassol, Cyprus
11M+Registered tradersAcross 250+ firms
250+Partner firms104 added this year

History

How we got here

Fifteen years, and the same argument running through all of them.

  1. 2010

    Founded

    Limassol, with one product and a seed round, on the premise that execution should be inspectable.

  2. 2011

    First broker goes live

    The transparency terms were in the contract from the first deal onward.

  3. 2018

    Manual and automated merge

    One application for discretionary and algorithmic trading, rather than two that disagree.

  4. 2023

    Python, and a marketplace

    A second automation language, and somewhere for authors to sell what they build.

  5. 2025

    Liquidity aggregation

    Routing across venues, with the same receipt for every fill.

Who builds it

The people accountable for it

DW

Dana Whitfield

Chief executive

Twenty years in market infrastructure, most of it spent arguing that execution quality is measurable and should therefore be measured.

IR

Ilya Ross

Head of platform

Built the routing layer the transparency claims rest on, and the receipt format that makes them checkable.

Questions?

We answer email from real people.